The primary objective of the TradersDiamonds business is to empower solitaire jewellers to help them create a unique hybrid model, which can offer more than what traditional jewellery stores or modern online diamond businesses can offer.

The biggest strength of the retailer is the physical presence of a store and an existing brand name and customer base. The benefits of online business models are larger options, lower product prices, convenient shopping experience, leaner and less expensive operations and more sales and marketing channels to reach more customers. If we can create a model which can combine the best of both, the retailer will be in a uniquely advantageous position.

And this is exactly what TradersDiamonds helps you achieve as a retailer.

How does TradersDiamonds improve every aspect of a solitaire jewellers business?

More Sales

• TradersDiamonds gives you the power to offer to you customers a larger diamond inventory than anything offered by your competitors. This certified inventory of more than 90,000 diamonds comes in all shapes, sizes, colours and clarities from over 4000 vendors from across the world.

   

• The sales and product training programs create a more knowledgeable sales force. And if they still need some information, they can always consult our GIA gemmologists on the Diamond helpline.

   

• TradersDiamonds scours its database of diamonds to automatically pull out the Best Buys - which are the best deals available in the market. These help in closing more inquiries and generating orders out of nothing - you can now target customers who don't have a requirement but will buy of they get a good deal.

   

• The search interface ensures that the customer can evaluate all their options on the spot. More often than not, it leads to a sale right away.

   

Lower Costs

• The diamond inventory is virtual, so you no longer need to carry an expensive inventory

   

• The diamond jewellery products with full details are on the website and can also be displayed in the form of low cost mocks. Mocks provide look and feel for less than one tenth the cost of the actual product.

   

• Solitaire manufacturing is an expensive proposition. Solitaire buyers often want elaborate and customized mounts. For this you need a separate set of artisans to handle diamond setting and mount manufacturing. Expertise comes from practise. Jewellers, who do not have the infrastructure in place, no longer need to invest in it to be able to offer such mounts. They can get it done at TradersDiamonds at extremely reasonable rates.

   

Efficient business model

• The online sales tool and the better trained and educated sales force ensures that conversions are better and less amount of time is spent on every inquiry.

   

• TradersDiamonds delivers the diamond that you order at your doorstep for no extra cost within the stipulated delivery time. You do not have to call the broker or the vendor to compete the procurement process and then worry about logistics and customs clearance. This way you have more time for sales which is never a bad thing.

   

Marketing Potential

• With TradersDiamonds, you will be running a hybrid online-offline solitaire store. Your store will be unlike any other diamond store and you will be one of a few handful retailers having this kind of unique store. You will be able to offer a selection of over 90,000 stones, give superior education based customer service and provide an online search interface to let your customers make their own selection.

   

• Such a unique product offering will give you tremendous marketing potential and the ability to differentiate yourself. You will be able to target newer customer and increase your footfall and inquiry levels considerably.

   

Consulting Services

• They will give you tips on attracting new customers, selling a different category of diamonds and creating competitive advantages as compared to competition. This service focuses on improving your sales and marketing programs. We can help you organize events like solitaire melas and education based events to boost your sales.