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Solitaire Services
Solitaire Services is our unique offering for diamond jewellery retailers. It combines the best of online solitaire businesses with the advantages of physical retail stores to create a distinctive, first of its kind, hybrid retail store format.

As part of this offering, we package the various products and services offered by TradersDiamonds along with a customized end user interface to create an end to end outsourced business model for diamond jewellers.

The philosophy of this business model is very simple - We believe the most important part of doing a diamond business is the sales part and that is where we want our partners to focus all their energy. All the other aspects of the business can be left to TradersDiamonds. You will still be in full control of the key aspects of your business - the customers, the prices, the brand name and profits. We will also bring in all our expertise to help you sell more.

The model's other matchless feature is its low cost structure - every aspect of the business is run in a low cost, lean manner to ensure that costs and other overheads are at a bare minimum. Lower costs mean that margins can be brought down without affecting profits. All in all it makes for winning formula.

How Solitaire Service works?

When you sign up for Solitaire Services, you get a produt and service kit.

The product kit includes a computer (we can leave that if you already have an internet connected computer in your store), a set of solitaire mocks and diamonds sample masters. The services include a TradersDiamonds account empowered with a customized user interface. In addition, we conduct sales and product training for your sales team and conduct solitaire events to bring in new customers and drive sales. We will also provide analytics solutions. If required we can also help with SEM - Search Engine Marketing for the jeweller. As part of this service, we will also provide new solitaire designs on a regular basis and do the mounting for all products purchased through TradersDiamonds.

Who can sign up for Solitaire Services?

Anyone who has a retail store dealing in jewellery or other high end luxury goods can sign up for Solitaire Services.

What is the advantage of signing up with Solitaire Services?

The following table does a comparison of somebody using a Solitaire Services solution with somebody running a purely online business and somebody running a traditional physical store.

Aspect of business Solitaire Services (SS) Traditional Store (TS) Pure Online Business (POB) Who has the advantage
Diamond Inventory Large Online inventory Physical inventory Large Online inventory SS and POB have larger inventory and less investment in physical goods
Solitaire Display in store Physical mocks as well as designs on the computer Product Display in the store Display of designs on computer SS has largest collection and at very little investment.
Investment in business Cost of mocks and computer Cost of diamonds and other products Cost of building a website and managing it SS involves the lowest investment
Look and feel Mocks made from Silver and CZ can be tried for size and look and feel Display of real products Images on a computer SS gives the same look and feel of display as physical inventory at far lower costs.
Customer confidence and credibility A physical presence gives a traditional customer confidence. A physical presence gives a traditional customer confidence. Most web businesses have a difficult time getting customers to buy online. SS and TS are in a stronger position as customers know a store cannot vanish overnight
Manufacturing Products are CAD modelled. Product delivery happens in 7 business days. Mostly manufacturing is manual and delivery takes around two weeks. Products are CAD modelled. Product delivery happens in 7 business days. An SS guy has zero investment in manufacturing set up. Keeps costs low.
Sales Staff Trained by TradersDiamonds. Generally learn on the job and are not trained. Telephone sales staff that are trained. SS again has best of both options.
User Interaction A live user interface where customer makes a dynamic purchase. Assistance by sales staff in person. Customer does not decide. As availability is not live, Information keeps passing from customer to jeweller to supplier and back. Decision is slower. A live user interface where customer makes a dynamic purchase. We have data to prove that a customer based search interface increase conversion significantly.
Logistics and payment Payment in cash and delivery can happen at store. Payment in cash and delivery can happen at store. Online payment and delivery through courier. Customer comfort in SS and TS model.


To get started with Solitaire Services

Please call us at 044-42935016 or send us a mail at marketing@tradersdiamonds.com